I recently sat down to lunch with some budding entrepreneurs. They were a very bright bunch, well educated, informed, and personable. Somewhere along the line we got into a conversation about the purpose of networking. What's its use and how is it properly used. So I wanted to take the time to express some personal thoughts on why networking is so important.
First, when I use the word Network I mean a system of interrelated beings providing mutual assistance. This takes many forms in our lives. Churches are a network of Christ followers who come together for support, teaching, and accountability. Telephone agencies are groups of people who have a common interest in that particular telephone provider. A chamber of Commerce is a network of local business owners. I could go on and on but I think you get the point.
So as it pertains to business what is a network's purpose. Well, depending on what you want out of life your personal network should contain a group of people who can help one another create a win/win in business through exchanging, products, ideas, or advice. The quality of this group is a reflection of you and your ability to climb the ladder of personal success. A group that cares about the latest soaps probably won't help you make a million bux.
Many people think the network is like a marketplace and this is actually dead wrong. The purpose of the network is to have a pool of wise counsel and help. It's a group of inter-related professionals who's goals at some point match up with yours. Its quality and focused diversity can certainly help you reach your goals but it's simply a people pool, nothing more. The rest of your personal success will come from how well you follow the other personal principles and habits which rule your life.
Mikhail